Lonnie Fortner, a producer of cotton, corn, soybeans and peanuts in Claiborne County, will represent Mississippi in the 2018 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year contest.
As an early adopter of precision agriculture technology in southwest Mississippi, Fortner has worked to stay on the progressive edge.
And it is because of his willingness to try new technologies and adapt to industry changes that Sherry Surrette, head of the Mississippi State University Central Mississippi Research and Extension Center, nominated Fortner for the Sunbelt award.
“Lonnie is one of the strongest advocates for agriculture we have in Mississippi. He has put in countless hours to achieve his success as a grower while carving out time to serve on several Mississippi Farm Bureau boards and committees for various commodity associations,” Surrette says. “His contributions to Mississippi agriculture make him a great representative for the state’s row-crop producers.”
A lot of programs Fortner has implemented are based on GPS technology. Variable-rate technology, swath control and real-time kinematics have become staples of a Fortner-run operation.
These methods use GPS navigation and planting machines to control fertilizer application rates, reduce overlapping seeds or chemicals during planting, and improve drilling and planting accuracy. The programs are connected to smartphone apps Fortner uses to monitor the equipment during operation.
Fortner was the first producer in his area to use much of the technology that is now commonplace. He believes his willingness to try new production methods, crop varieties and equipment is why he is still in business.
“If it’s something new, I want to be there,” says Fortner, who owns Bayou Pierre Farms near Port Gibson and farms about 3,700 acres. “You’re going to invest in the technology whether you want it or not, because the industry will leave you behind if you don’t. You’ve got to take what you’ve bought and learn how to get it to help you make money. If not, it’s just a toy.”
He also seeks the advice of specialists with MSU Extension Service when choosing which crop varieties to plant each year. Portions of Fortner’s land have been used for cotton variety research.
“I like people doing research on my farm — always have,” he says. “Whether a new cotton variety works or not, I get to find that out without losing money just from seeing how it does on my land.”
Fortner established his production practices long before Bayou Pierre came into existence in 2017.
The operation started as Rock Lake Planting Co. in 1996, when the farm’s financial partners asked Fortner to join on as manager. Fortner became a partner himself a decade later. After another decade, the founding partners stepped aside. Fortner and his wife, Karen, kept their share, and the transition to Bayou Pierre Farms began.
“Rock Lake was in solid financial shape,” he says, “but I went from being part owner with no debt farming on my cash to borrowing the money to buy equipment all over again.”
This is not the first time Fortner, who grew up on a small row-crop farm near Mathiston, has seen the trials of navigating financial shifts.
“My dad farmed, so when I was young I figured that’s what I would do for the rest of my life,” Fortner says. “Then, the [farm crisis of] the 1980s hit, and it was rough, especially on the small hill farmers.”
Fortner went on to earn a degree in agricultural economics from MSU and get a job with the U.S. Department of Agriculture Farm Service Agency. His first two years with the agency were spent on the road, visiting producers across the state. After stints as service center director for Farm Service Agency offices in Jefferson and Madison counties, Fortner got the call to manage Rock Lake.
“I wasn’t going to farm, but I never could get it out of my system,” he says. “I went to every county in the state two and three times and talked to a lot of farmers when I was with the FSA. That gave me a different perspective on the state of the industry.”
The Swisher Sweets/Sunbelt Expo Southeast
ern Farmer of the Year will be named during the expo, which runs Oct. 16-18, in Moultrie, Georgia. Fortner is one of 10 producers across the Southeast considered for the overall award.
Mississippi State University contributed this article.